| About the Company |
| A leading Consumer Products company from Asia in various products categories including Fabric Care, Household Insecticide, Utensil Cleaners, Fragrances, Personal Care and Fabric Care Service. |
| Business Situation |
| The client was experiencing rapid growth in Middle East and North Africa Market and was expanding overall supply and manufacturing network. 3 Manufacturing Plants More than 7000 Products15 distribution centers100,000 plus Planning Combinations (Material-Ship-to-Location)Low shelf life productsVery poor responsiveness to shift in demand and Poor visibility of demand/supply balanceManual process of integrating demand and poor promotion effectivenessNumerous service issues, late deliveriesCommunication gaps among the business, finance, and supply chain |
| Business Solution |
| Implemented Lighthouse Demand planning and Replenishment Planning Built 18 months forward demand visibility and demand supply balancing process to effect capacity related decisionsGeneration of Forecast based on Promotion Calendar and Promotion EffectivenessAutomatic generation of supply plan at Plant taking into account inventory, frozen period, lot size, transit time and safety daysUtilize Lighthouse to enable a robust & effective monthly S&OP processAlign production scheduling with monthly supply plan to reduce inventory levels and reduce order lead time |
| Business Benefits |
| Significant improvement in Market responsivenessOptimized safety stock levels based on service level and profit objectivesImproved Promotion effectivenessImproved order fulfillment and customer serviceImproved alignment of Sales, Marketing, Supply Chain and Finance |
| Key Performance Indicators |
| S&OP KPIs (after 6 months): Forecast Accuracy: 60% to 85%Customer service: 71% to 82% |
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